What CVS could learn from the IRS
Anyone who has popped into a CVS to pick up one simple item has likely encountered the storied mile-long CVS receipt. Social media abounds with examples of CVS receipts as long as couches, taller than children, and as tall as some adults.1
The serpentine receipt is created when you purchase something using your CVS rewards card, which operates like a drugstore Big Brother, tracking all of your purchases and spitting out tens and tens of inches of coupons it thinks you can use. The same purchase made without using a rewards card will yield a normal-sized receipt.
Recently, CVS released information on how consumers can opt out of the paper receipts.2 Existing rewards card holders can enroll in digital coupons and digital receipts (either online or through the CVS app), and the coupons will instead be sent to their cell phone. Note: If you don't enroll in both digital coupons and receipts, you'll still get the long paper receipts at the register.
Another option would be for CVS to transition to a receipt-postcard, which worked well in shortening the Form 1040.
Photo credit: Jason Newport